Lesson 5: Working WITH Tradeshow Managers
Happy exhibitors make for happy show managers Your Tradeshow Managers WANTS you to succeed, and will work with you to make that happen. At Karma, we recommend you take advantage of everything your Tradeshow has to offer.
If you can donate your time, a service, or a product to help enhance the overall show experience, you will gain a fantastic connection to the show’s branding, and open the doors to thousands of dollars worth of advertising. Promoting prizes on social media creates a frenzy of interest in the event as a whole, and creates massive brand awareness for your business in particular.
Show features are also a great way to get more exposure. By sponsoring a feature area, your brand is highlighted for all visitors throughout the duration of the show. These features are often creative showcases of your product or service, and allows guests to experience your business first hand. Plus those exhibitors who put themselves forward for show initiatives, prizing and promotion have the ear of the show manager when they need something like an extra parking pass.